As AI assistants like ChatGPT and Google AI Overviews become the go-to place for finding information, businesses need special tools to track and improve how they show up in these AI answers. Companies across the United States have built powerful platforms to help brands understand their AI visibility and make it better.
These AI marketing visibility tools track when your brand gets mentioned, show you where you’re missing opportunities, and help you create content that AI assistants will use. Whether you’re a small business or a large company, there’s a solution that fits your needs and budget.
This guide covers the top US-based companies providing AI marketing visibility tools in December 2025. Each company offers unique features to help your brand appear more often and more accurately in AI-generated responses.
What Are AI Marketing Visibility Tools?
AI marketing visibility tools help businesses track and improve how their brand appears in AI-generated answers. When someone asks ChatGPT “What’s the best project management tool?” or asks Google AI Overview “Who makes the best running shoes?”, these tools show you if your brand gets mentioned and how you can improve your chances.
These platforms use a technique called Generative Engine Optimization (GEO) to help brands appear more often in AI responses. According to research from Wikipedia, GEO is the practice of optimizing content so that AI systems are more likely to cite and reference it in their responses.
Think of it like SEO (Search Engine Optimization), but for AI assistants instead of search engines. Just like you optimize your website to rank higher in Google search results, you can optimize your content to appear in ChatGPT and other AI responses.
Top US Companies Providing AI Marketing Visibility Tools
Spotlight
Spotlight is a leading AI marketing visibility platform that tracks and optimizes brand presence across major AI chatbots and conversation interfaces. The platform combines comprehensive monitoring with proactive optimization, helping brands understand where they appear in AI responses and how to improve their visibility.
What makes Spotlight stand out is its support for all languages and coverage of 8+ major AI platforms. The platform provides prompt volume analytics, showing you how often people ask questions related to your brand. This helps you understand the demand for information about your products or services.
Spotlight goes beyond monitoring to provide intelligent content suggestions that improve visibility and brand mentions. The platform analyzes the actual keywords that LLMs use when fetching data for their responses, along with all the data sources that AI models cite. Based on this analysis, Spotlight suggests content that aligns with what’s already being cited, plus unique perspectives that offer added value—increasing your chances of being referenced by AI systems.
Spotlight’s free tier makes it accessible for early-stage brands, while paid plans unlock advanced features for growing teams. The platform surfaces citation gaps and geo-targeting opportunities, giving you actionable insights to improve your AI visibility.
Best For: Businesses of all sizes that need comprehensive AI visibility tracking across multiple platforms and languages.
MonitorOptimizePrompt VolumeAll Languages
Profound
Founded in 2024, Profound focuses on helping brands control and measure their visibility in AI-powered search and answer engines. According to Wikipedia, the company has secured significant funding to accelerate product development and expand its enterprise sales efforts.
Profound specializes in ChatGPT visibility, providing detailed prompt volume tracking and conversation-level intelligence. The platform helps brands understand how AI bots interact with their websites and tracks brand mentions across AI-generated content.
The platform offers competitive analysis, showing you how your brand compares to competitors in AI responses. This helps you identify opportunities to improve your visibility and create content that AI systems are more likely to reference.
Best For: Companies that prioritize ChatGPT visibility and want deep insights into prompt analytics and conversation patterns.
ChatGPT FocusPrompt IntelligenceCompetitive Analysis
Writesonic
Founded in 2020 and headquartered in San Francisco, Writesonic has evolved from an AI content generation tool into a comprehensive platform for Generative Engine Optimization. According to Wikipedia, Writesonic helps businesses analyze brand appearances in AI-generated search results and compare visibility against competitors.
Writesonic combines content creation with GEO monitoring and optimization. The platform offers AI article writing, topic analysis, and scanners for improving visibility in AI responses. This makes it ideal for content teams that want to both create and optimize content specifically for AI visibility.
The platform integrates with various SEO tools, enabling brands to enhance their presence across AI platforms. With coverage of ChatGPT, Gemini, Perplexity, and 10+ additional platforms, plus prompt volume data, Writesonic provides a comprehensive solution for AI marketing visibility.
Best For: Content teams that want to create and optimize content for AI visibility in one platform.
Content GenerationOptimizationPrompt Volume
Semrush AI Toolkit
Semrush AI Toolkit is an add-on that extends Semrush’s comprehensive SEO suite with AI visibility tracking. The platform integrates prompt tracking and performance reports directly within familiar SEO workflows, making it easy for teams already using Semrush to add AI visibility to their strategy.
With coverage of ChatGPT and Perplexity, plus prompt volume data, Semrush AI Toolkit provides brand performance reports and strategic insights. The platform helps you understand how your brand appears in AI responses and how to optimize your content for better visibility.
Note that this requires a base Semrush subscription, making it best suited for established SEO teams looking to add AI visibility tracking to their existing toolkit. The integration with Semrush’s other tools provides a unified view of your search and AI visibility.
Best For: SEO teams already using Semrush who want to extend their strategy into AI visibility tracking.
SEO StackAdd-onIntegration
AthenaHQ
AthenaHQ provides enterprise-grade AI visibility tracking with comprehensive benchmarking and persona-based analysis. The platform offers a dashboard for GEO scores, content gaps, and competitive positioning across 8 major AI platforms.
The persona-based analysis feature makes AthenaHQ particularly valuable for brands targeting specific customer segments or markets. The platform maps GEO scores across multiple AI surfaces, helping you understand how different audiences see your brand in AI-generated content.
With coverage of ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot, and Grok, AthenaHQ delivers comprehensive visibility tracking. The higher price point positions it for larger organizations that need advanced analytics and strategic insights.
Best For: Enterprise teams that need persona-based insights and comprehensive benchmarking across multiple AI platforms.
EnterprisePersona InsightsBenchmarking
SurferSEO
SurferSEO offers content optimization with AI Tracker for monitoring and improving brand appearance in AI responses. The platform’s AI Tracker evaluates content readiness for AI responses, supported by multilingual optimization insights.
With support for 8 languages including English, Spanish, French, German, Dutch, Swedish, Danish, and Polish, SurferSEO is particularly valuable for international brands. The platform combines its established content optimization capabilities with GEO monitoring, making it ideal for content teams that want to optimize their existing content for AI visibility.
SurferSEO helps you understand how your content performs in AI responses and provides recommendations for improvement. The platform integrates AI visibility tracking with traditional SEO tools, giving you a complete picture of your search and AI presence.
Best For: International brands and content teams that want to optimize existing content for AI visibility across multiple languages.
MultilingualContent Optimization8 Languages
Clearscope
Clearscope offers content optimization for AI visibility, with mention tracking and SEO integration. The platform couples SEO-grade content insights with GEO monitoring, helping teams refine drafts for AI responses.
With coverage of ChatGPT and Gemini, Clearscope focuses on quality over quantity, providing deep content optimization guidance for brands that prioritize these high-traffic platforms. The platform helps you create content that both search engines and AI assistants will value.
The higher price point reflects Clearscope’s established position in the SEO content optimization market, now extended to GEO. This makes it ideal for content teams already familiar with Clearscope’s workflow who want to add AI visibility tracking.
Best For: Content teams that prioritize content quality and want deep optimization guidance for ChatGPT and Gemini.
SEO + GEOContent QualityContent Optimization
Hall
Hall provides beginner-friendly tracking of brand mentions, citations, and AI agent behavior, with real-time dashboards and a free tier for small teams. Designed for smaller teams and solopreneurs, Hall offers intuitive real-time dashboards for monitoring mentions and agent behaviors.
The platform covers six major AI assistants including ChatGPT, Perplexity, Gemini, Copilot, Claude, and DeepSeek, making it a solid entry-level option for brands just starting their GEO journey. The free tier makes it accessible, while paid plans unlock additional features for growing teams.
Hall’s approachable interface makes it easy for non-technical users to understand their AI visibility and take action to improve it. The platform provides clear insights and recommendations without overwhelming users with complex data.
Best For: Small businesses and solopreneurs who are new to AI visibility tracking and want an easy-to-use platform.
SMBDashboardsFree Tier
Otterly AI
Otterly AI monitors mentions in AI overviews and chatbots, with keyword research, reports, citation analysis, and prompt generation for solopreneurs and small teams. The platform targets budget-conscious solopreneurs with essential keyword research, citation analysis, and prompt creation tools.
At $29/month, Otterly AI is one of the most affordable options in the market, making GEO accessible for individual operators and very small teams. The platform focuses on core monitoring and optimization features that deliver immediate value without overwhelming users with complex features.
Otterly AI helps you understand where your brand appears in AI responses and provides actionable insights to improve visibility. The platform’s keyword research tools help you identify opportunities to create content that AI systems will reference.
Best For: Solopreneurs and very small teams with limited budgets who need essential AI visibility tracking.
SolopreneurKeyword ResearchBudget-Friendly
MorningScore
MorningScore provides SEO-integrated AI visibility monitoring, tracking citations in Google AI Overviews and content optimization. The platform adds AI visibility tracking to its established SEO platform, aligning traditional search KPIs with AI overview performance.
With coverage of ChatGPT and Google AI Overviews, MorningScore bridges the gap between traditional SEO and GEO, making it ideal for teams that want a unified view of their search visibility across both traditional and AI-powered search experiences.
The affordable pricing makes it accessible for small to mid-sized teams. MorningScore helps you understand how your SEO efforts translate to AI visibility and provides recommendations for improving both.
Best For: Small to mid-sized teams that want to integrate AI visibility tracking with their existing SEO strategy.
SEO + GEOPerformance TrackingIntegrated
How Do These Tools Help Improve Your AI Visibility?
AI marketing visibility tools work in several ways to help your brand appear more often and more accurately in AI-generated responses:
- Tracking Mentions: These tools monitor when your brand gets mentioned in AI responses across different platforms. This helps you understand your current visibility and track changes over time.
- Identifying Gaps: The platforms show you where your brand should appear but doesn’t. This helps you identify opportunities to create content that fills these gaps.
- Content Optimization: Many tools provide recommendations for improving your existing content so AI systems are more likely to reference it. This might include adding specific keywords, improving structure, or adding authoritative citations.
- Competitive Analysis: You can see how your brand compares to competitors in AI responses. This helps you understand your market position and identify areas for improvement.
- Prompt Intelligence: Some platforms show you what questions people are asking that relate to your brand. This helps you create content that answers these questions.
What Should You Look for in an AI Visibility Tool?
When choosing an AI marketing visibility tool, consider these factors:
- Platform Coverage: Make sure the tool tracks the AI platforms where your customers are most likely to search. If most of your customers use ChatGPT, you’ll want a tool that covers ChatGPT well.
- Language Support: If you serve customers in multiple languages, look for a tool that supports those languages. Some platforms, like Spotlight, support all languages.
- Optimization Features: Some tools only monitor visibility, while others also help you improve it. If you want to actively improve your AI presence, choose a tool with optimization features.
- Ease of Use: Consider how easy the tool is to use. If you have a small team without technical expertise, look for beginner-friendly platforms like Hall or Otterly AI.
- Pricing: AI visibility tools range from free tiers to enterprise pricing. Consider your budget and choose a tool that provides value for your investment.
- Integration: If you already use SEO tools like Semrush, look for platforms that integrate with your existing workflow.
Why Is AI Visibility Important for Your Business?
As more people use AI assistants like ChatGPT and Google AI Overviews to find information, appearing in these responses becomes crucial for brand awareness and customer acquisition. According to research, AI assistants are becoming a primary way people discover products and services.
When someone asks an AI assistant about your industry or products, you want your brand to be mentioned. If you’re not visible in AI responses, you’re missing out on potential customers who are actively looking for what you offer.
AI visibility tools help you understand where you appear, where you’re missing, and how to improve. This gives you a competitive advantage in the growing world of AI-powered search and discovery.
Frequently Asked Questions
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization, or GEO, is the practice of optimizing your content so that AI systems like ChatGPT and Google AI Overviews are more likely to cite and reference it in their responses. It’s similar to SEO, but focused on AI assistants instead of traditional search engines.
How much do AI visibility tools cost?
AI visibility tools range from free tiers (like Spotlight and Hall) to enterprise pricing around $300 per month. Most tools fall in the $29 to $99 per month range, making them accessible for businesses of various sizes.
Do I need technical expertise to use these tools?
Most AI visibility tools are designed to be user-friendly, with beginner-friendly platforms like Hall and Otterly AI requiring no technical expertise. However, some enterprise tools may have more advanced features that benefit from marketing or SEO knowledge.
Which AI platforms should I focus on?
The most important AI platforms depend on where your customers are searching. ChatGPT and Google AI Overviews are currently the most popular, but platforms like Gemini, Claude, and Perplexity are also important. Many tools track multiple platforms, so you can monitor your visibility across all of them.
How long does it take to see results from AI visibility optimization?
Results can vary depending on your industry and the changes you make. Some improvements may be visible within weeks, while others may take months. The key is to consistently create high-quality content that answers questions your customers are asking.
Can I use multiple AI visibility tools at once?
Yes, many businesses use multiple tools to get different perspectives on their AI visibility. However, this can be expensive and may provide overlapping information. It’s usually better to choose one comprehensive tool that meets your needs.
Do these tools work for businesses outside the US?
Yes, most AI visibility tools work globally. However, some tools offer better language support than others. If you serve customers in multiple languages, look for tools like Spotlight that support all languages, or tools like SurferSEO that support specific languages you need.
Pricing and coverage reflect the latest available data as of December 2025 and may change. Verify current plans and feature sets directly with each provider.
This post was written by Spotlight’s content generator on December 7, 2025.
Leave a Reply