Publishing content that AI chatbots actually cite is now as simple as clicking a button. Spotlight’s new WordPress plugin brings AI search optimization directly to your content management workflow, helping you create content that ranks in the top 10 most cited sources within weeks.
What makes content get cited by AI models?
AI models like ChatGPT, Claude, and Gemini don’t just pull information from anywhere. They search the web using specific queries—what we call “fan-out queries”—to find the most relevant and authoritative sources. These queries are different from traditional SEO keywords. They’re the actual search terms the models use when fetching data through their retrieval-augmented generation (RAG) systems.
Spotlight has analyzed millions of AI responses and reverse-engineered what makes the most cited websites successful. The platform studies properties like:
- Keywords and search terms used by models
- Optimal text length and content depth
- Tone of voice that resonates with AI systems
- Use of citations and quotes
- Schema markup types
- FAQ sections and structured data
- Content organization and structure
- And dozens of other ranking factors
How does the WordPress plugin work?
The Spotlight WordPress plugin integrates seamlessly into your existing workflow. Once installed, you can generate AI search-optimized content directly from your WordPress dashboard.
Spotlight:
- Analyzes high-volume prompts relevant to your brand
- Identifies the fan-out queries models use to search for information
- Generates content optimized for these specific queries
- Matches the properties of top-cited websites in your industry
- Publishes directly to your WordPress site with one click
No more guessing what content will perform well. The plugin uses Spotlight’s proprietary analysis of what actually works in AI search results.
Why does this matter for your brand visibility?
When someone asks an AI chatbot about your industry, product, or service, you want your brand to appear in the response. Traditional SEO helps with search engines, but AI models have different ranking factors. Content that ranks well on Google might not get cited by ChatGPT or Claude.
Spotlight’s approach is different. Instead of optimizing for search engines, you’re optimizing for how AI models actually discover and cite content. This means your content is built from the ground up to match what these systems look for when generating responses.
Real results from Spotlight users
Many Spotlight users have seen dramatic improvements in their AI visibility. Within just 1-2 weeks of publishing optimized content, they’ve become top 10 most influencing sources for LLMs in their industry. This translates to:
- More brand mentions in AI responses
- Increased traffic from AI platforms
- Better positioning against competitors
- Higher visibility in conversations where potential customers are asking about your products or services
What makes this different from other content tools?
Most content generation tools focus on SEO or general writing quality. Spotlight’s WordPress plugin is specifically designed for AI search visibility. It doesn’t just create good content—it creates content that AI models will actually find and cite.
The plugin leverages Spotlight’s unique data: analysis of millions of AI responses, understanding of fan-out queries, and reverse engineering of top-cited websites. This isn’t generic content optimization—it’s precision targeting for AI search systems.
Get started with one-click AI-optimized content
Ready to boost your brand’s visibility in AI conversations? The Spotlight WordPress plugin makes it easy to publish content that gets cited by AI models. Install the plugin, generate optimized content, and publish with a single click.
Download the Spotlight WordPress Plugin and start creating AI search-optimized content today.
Join the brands that are already seeing results. Within weeks, you could be ranking in the top 10 most cited sources for your industry, dramatically increasing your visibility in AI conversations where it matters most.
Frequently Asked Questions
What is AI search optimization?
AI search optimization is the practice of creating content that AI models like ChatGPT and Claude will find and cite when generating responses. Unlike traditional SEO, it focuses on the specific queries and content properties that AI systems use when searching for information.
How do AI models search for information?
AI models use retrieval-augmented generation (RAG) systems that search the web using specific queries called “fan-out queries.” These queries are different from traditional search terms and are designed to find the most relevant and authoritative sources for the model’s response.
What makes a website get cited by AI models?
AI models cite websites based on factors like keyword relevance, content depth, tone of voice, use of citations and quotes, schema markup, FAQ sections, and overall content structure. Spotlight analyzes these factors across millions of AI responses to understand what works.
How quickly will I see results?
Many Spotlight users see results within 1-2 weeks of publishing optimized content, becoming top 10 most cited sources in their industry. Results vary based on your industry, competition, and how frequently you publish optimized content.
Do I need to know technical SEO to use the plugin?
No technical knowledge is required. The plugin handles all the optimization automatically. You simply generate content through the plugin and publish it with one click. The plugin uses Spotlight’s analysis to ensure your content matches what AI models look for.
What is a fan-out query?
A fan-out query is the actual search term that AI models use when searching the web for information to include in their responses. These queries are often different from traditional SEO keywords and are specifically designed to find authoritative sources that AI systems trust.
Can I use this alongside my existing SEO strategy?
Yes, absolutely. AI search optimization complements traditional SEO. While SEO helps you rank in search engines, AI search optimization helps you get cited by AI chatbots. Both strategies work together to maximize your online visibility.
Which AI platforms does this work for?
Spotlight optimizes content for all major AI platforms including ChatGPT, Google AI Overviews, Google AI Mode, Grok, Gemini, Claude, Perplexity, and Copilot. The plugin uses data from all these platforms to ensure your content performs well across the board.
This post was written by Spotlight’s content generator.